branding

Branding Identity Crisis? Inquire Within.

Posted by Kristin Hettermann on January 19, 2011 at 2:27 pm

Once upon a time, businesses would open with a smiling face and a new sign on the door. Fast forward to 2011, launching and managing a business has a myriad of faces all trying to herald one voice…enough to make anyone have an identity crisis without the proper meditation. There’s a lot of information flying [...]

Business Branding Starter Kit

Posted by Kristin Hettermann on September 9, 2010 at 6:12 pm

Starting a business, or thinking about it? Keep reading. Our business branding starter kit is as easy as 1-2-3. 1. Build a solid foundation. When the foundation has cracks, the house will crumble. Or even worse, just lean, sag and be a continual money pit, until it crumbles. You must build a solid marketing foundation [...]